At Development Logics Pvt. Ltd., we believe that digital growth should be accessible, practical, and measurable—especially for small and medium-sized businesses. Taking this vision forward, we recently organized a Pan-India Webinar on Digital Marketing for Business Owners, in collaboration with Dharamshala.co.
The webinar brought together 25+ business owners and entrepreneurs from across India, all eager to understand how paid digital advertising works in a realistic, budget-friendly, and result-oriented way.
Designed for Business Owners, Not Just Marketers
This session was thoughtfully created for first-time advertisers and growing businesses—especially those who hesitate to start digital marketing due to fear of losses, complex platforms, or limited budgets.
Instead of shortcuts or hype, the focus remained on clarity, strategy, and long-term learning.
Expert-Led Session with Real-World Insights
The webinar was hosted by Vivek Dixit, who simplified complex digital marketing concepts using relatable examples and real business scenarios.
Varun Rattan Singh, Founder of Development Logics, also led the session—sharing strategic insights on how businesses can use digital platforms effectively to reach the right audience and grow sustainably.
Together, they addressed the most common challenges business owners face when starting with paid advertising.
Key Topics Covered During the Webinar
The session focused on building strong fundamentals and realistic expectations. Major topics included:
- How paid digital advertising actually works for businesses
- Understanding the customer journey from awareness to conversion
- Difference between Meta Ads (Facebook & Instagram) and Google Ads
- How to start advertising safely with low daily budgets
- Importance of location-based and local language targeting
- Why ads alone do not guarantee sales
- Role of Google Analytics 4 (GA4) in tracking real performance
Practical Learnings Business Owners Took Away
Participants learned that digital advertising is a gradual, data-driven process involving testing, learning, and optimisation—not instant results.
Key practical insights included:
- Starting ads with budgets as low as ₹300–₹1,000 per day
- Using early campaigns to understand audience behaviour before scaling
- Targeting specific cities, pin codes, or service areas
- Using local languages to build trust and improve engagement
- Creating clear offers and simple call-to-actions
- Tracking results consistently before increasing ad spend
Understanding Platforms the Right Way
The webinar clearly explained how different platforms serve different purposes:
- Meta Ads help with brand awareness, discovery, and engagement
- Google Ads help reach users actively searching for products or services
- Google Analytics 4 (GA4) helps analyse user behaviour and measure actual business outcomes
When used together, these platforms enable businesses to build a strong, measurable, and scalable digital marketing strategy.
Interactive Q&A: Real Questions, Real Solutions
The session concluded with an open and interactive Q&A, where participants discussed real challenges related to:
- Budget allocation
- Targeting strategy
- Paid ad performance
- Tracking and optimisation
Business owners received practical, no-fluff guidance tailored to their individual needs—leaving them more confident about starting or improving their digital marketing efforts.
Moving Forward: Learning That Drives Growth
This webinar marked another meaningful step by Development Logics toward empowering business owners across India with actionable digital marketing knowledge. More webinars, workshops, and learning initiatives are planned to help businesses grow with clarity, confidence, and control.
At Development Logics, we don’t just build digital solutions—we help businesses understand how to use them effectively.